Blackpool has really boomed over the last few years with some major companies moving into the town e.g. Merlin, who have brought with them expertise and a dynamic approach to the Promenade.
The major change has been that of Blackpool Tower. For the first time since it was built it is now in ownership of Blackpool Council. They have leased it to Merlin who are probably second only to Disney in their possession of major attractions. They have done a remarkable job transforming The Tower. There is still the beautiful Ballroom for dancing of all types and the Tower Circus with Mookie goes from strength to strength. They have also upgraded the Walk of Faith at the top of the Tower, definitely not for the faint-hearted,and an interactive event in The Blackpool Dungeons at the bottom! The Tower also features a 4-D experience, Jungle Jims' and a cafe near the top with magnificent views of the Fylde Coast.
The second most notable icon is Blackpool Pleasure Beach. Again, they have been investing money into the attractions with additions such as Nickleodeonland and the Wallace and Gromit ride.
Merlin have also been the catalyst for a complete revamp of Seaworld and the introduction of Madame Tussauds, the only one in the country outside of London. Although you can buy individual tickets for the above attractions it is worth looking at discounts for two or more attractions. You can now buy a Blackpool Pass that is valid for a week and is for nine attractions. Substantial savings can be made.
Blackpool Sandcastle is a fantastic water park situated opposite the Pleasure Beach and is a great way of spending the day on some of the biggest and scariest slides in the UK.
A different way to spend the day away from the Promenade is a visit to Blackpool Zoo. There is a regular bus service although a taxi would probably be as cheap. Opposite the entrance to the zoo is the Model village and Gardens.